I'm getting ready for the Super Zoo convention in Las Vegas. I'm not going as a vendor. I'm just going to network. I'm hosting a happy hour on September 11 with LuxeMutt at THEHotel. We have Frenchie Winery sponsoring the event! Yay! Downtown Dog has a sponsor for it's very first event!!!!!
 
 
 

Logos

06/22/2012

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Logos have always been tough for me because I want to LOVE it not just like it. My favorite ex employee Lanny came over for a rare appearance to work on the logo and give me Adobe Illustrator lessons. I've been meaning to learn it for a LONG time but was too intimated. I wish I would have done it long ago!

We made this logo in around 5 hours. I could normally take weeks but Lanny Markasky and I have been working together for a long time and I had a reference board on Pinterest that really helped. I love it. 

Today we are redesigning this round on square logo to fit all the typical banner sizes that I will run into. I don't have time to do all of the sizes I might wish I had but here are the dimensions that I've decided on. The Entirenet changes so quickly that I don't know how long these sizes will be relevant. Leaderboard 728 x 90, Full Banner 468 x 60, Half Banner 234 x 60, Square Button 123 x125, and Skyscraper 120 x 600. 


 
 
 I'm working on my photography for my product shots for my Etsy.com store. I would love it if you would check out the photos and offer any comments on what I can do to improve them?

100% Worsted Wool grey stripped jacket made in the USA by C & R Clothiers. 100% silk bow tie. Sourced in Hollywood, CA and upcycled in Los Angeles, CA.
 
 
It's important in building a new brand that you have a well thought out theme that provides your potential customers with a cohesive product line. With that in mind, I decided on using only men's suit, ties and belts and shooting product shots in various downtown locations or texture backgrounds. Being eco friendly or green is important to me so I decided to upcycle wherever possible. By making these kinds of decisions, you can have more freedom to be creative because you have limited your focus. That sounds weird, but it's true. When you have too many choices, it can be mind bottling and overwhelming. When I made these important style decisions, my choices in colors, fonts, and backgrounds became that much easier.
 
 
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I've been an entrepreneur all of my adult life. This blog will document my latest adventure in starting up a business. If you want to learn about doing your own start up or you're a friend or family member, thanks for finding me. You are my focus group! Please comment and check in often! 

I have always loved dogs. I think they're the most amazing animals. Maybe it's the unconditional love that they bring into our lives. I'm so happy that the rest of America feels the same way. In 2011 Americans spent $55 BILLION on their pets and most of it was on dogs! So it's a huge market and growing even in this economy. That's a good place to start.

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I haven't always loved sewing. It became a necessity because I was unusually tall and thin as a child. Back then, it wasn't normal or cool to be too thin. Clothing manufacturers thought that if you were tall, you were also big. I also have very long legs and arms. Nothing on the rack fit me. So I begged my mother to get me a sewing machine. I quickly learned the skill and made most of my clothes. I remember one time in English class in high school we had an assignment to write about a fellow student and then we guessed who it was. The student that wrote about me talked mostly about how cute my clothes and style were. 

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Upcycling is in my genes! I never met my grandmother because she died way before I was born. She raised 11 children mostly by herself as a seamstress. Materials were hard to find during the war and the depression so she would often take second hand men's suits, deconstruct them, and turn them into something new and beautiful. She was an amazing woman and lived a very difficult life

I hadn't really ever thought about how clever and creative it was of her to upcycle. I grew up thinking it was just about poverty and sadness. But now I realize what a brilliant designer she must have been. 

Upcycling for me now isn't a question of finances but of taking care of our earth. It's also a design element. So I decided to start a dog clothing line with upcycled men's suits, ties, and belts. 

The line will be called Downtown Dog and will be at least 90% upcycled materials. I'm going to start with just male dog clothing and XS, S, and M sizes. Right now I'm working on getting the patterns right and sourcing all the materials. I'm going to sell on Etsy.com and reach out to high end boutiques for wholesale accounts. Etsy has a huge library of online labs that make it easy to jump in and put your best foot forward for success. I've been watching HOURS of their videos. Stay tuned! I'll be posting lots of pictures and developments.