It's important in building a new brand that you have a well thought out theme that provides your potential customers with a cohesive product line. With that in mind, I decided on using only men's suit, ties and belts and shooting product shots in various downtown locations or texture backgrounds. Being eco friendly or green is important to me so I decided to upcycle wherever possible. By making these kinds of decisions, you can have more freedom to be creative because you have limited your focus. That sounds weird, but it's true. When you have too many choices, it can be mind bottling and overwhelming. When I made these important style decisions, my choices in colors, fonts, and backgrounds became that much easier.