I have a fair amount of Facebook friends but I've never met over half of them in person. I want to create interest in my new business, but I'm still in development so I don't want to totally open the doors until I'm ready. I do want my real friends an family to help with development and be my focus group so I invited only the people that I really know to "like" my new page. I got 26 likes in the first day which I think is substantial and encouraging. You have to ask for the likes. They don't just come to you. Don't be shy! Your friends want to be involved.
Here's a screen shot of my google analytics. I was getting 0-1 hits a day. This site was just a place holder with very little content but I updated it and made it relevant before I invited anyone to come see it. I didn't send out an email blast or invite my Facebook friends yet. When someone "liked" my new Facebook page, I thanked them and invited them to be a part of my focus group. I gave them a link to this website and asked them to stay tuned. Almost half of the people that liked my Facebook page came over to my website and look how long they stayed on the site!!!! Almost an hour! Pretty incredible!